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About Me

Creative Director (Copy)
Senior Copywriter
(and Poet, too)

EXPERIENCE

I'm a writer by nature and trade. For more than 20 years, I've partnered with entrepreneurs, agencies and established companies to develop brand positioning and strategic content that creates clarity, builds connection and earns trust.

BACKGROUND

My background spans brand messaging, creative direction and content development across health and wellness, real estate, higher education, luxury travel and professional services. Whether I'm naming a business, crafting foundational brand language or developing integrated marketing campaigns, my work is rooted in understanding what makes each brand unique and translating that into effective brand storytelling.

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I currently lead content development for the marketing division of Keller Williams Realty (KWRI), headquartered in Austin, Texas. My work includes creating and managing brand messaging for flagship events and developing content across email, video and editorial platforms.

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Through my consultancy, CenterLight Media, I work with businesses at launch and growth stages to establish brand voice, develop messaging architecture and craft content that connects across channels.

I co-founded MamaLingua, an edtech startup for bilingual learning, and spent years in luxury travel as associate publisher and creative director for the marketing division of Andrew Harper.

 

Before shifting my focus to the written word, I was all-in as a graphic designer, with a focus on print publication design. I'm a published poet (Intent and Everyday Courage) and I've appeared as an actor on both stage and screen.

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After nearly 30 years in Austin, Texas, I'm delighted to be returning to my home state of Connecticut in the spring of 2026. I'm open to remote or hybrid roles in creative direction and senior copywriting and content writing.

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If you're up for a conversation, please reach out to connect!

© 2026 CHRISTIA MADACSI HOFFMAN
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