THE CLIENT
Ample + Rooted
MY ROLE
Senior Copywriter
AGENCY
DesignGood
THE PROJECT
With a growing team of therapists, Neathery Thurmond knew it was time to make the shift from a personal brand to one that could hold space for expansion – while still feeling warm, welcoming and inclusive for clients and therapists alike.
THE DETAILS
We began our work with naming. “Ample & Rooted” grew out of Neathery’s belief that each of us is whole and beautiful, and that therapy provides a way to become grounded and connected to ourselves and one another.
Website copy was mindfully developed to acknowledge the diverse audiences of the practice
and convey a sense of affirmation and belonging. For both clients and therapists, Ample & Rooted serves as “A Home for the Whole You.”
SELECTED WORKS
Website Excerpts
You Are the Expert in You:
Our Approach
Our work is rooted in relational therapy: We believe the most powerful aspect of therapy lies within relationships, including the one between client and therapist.
While many therapists practice a hands-off approach, you're more likely to find us engaging you in the kind of deep, personal work we've seen lead to true healing and growth. It's work that begins with a genuine, respectful and trusting relationship – and the understanding that each of us is the foremost expert in ourselves.
About
The name of our practice grew out of the belief that each of us is whole and beautiful as we are; that it is our birthright to inhabit, trust and honor our physical selves without shame; and all that we need to learn, heal and grow is already inside of us. We are bountiful. We are expansive. We are ample.
Our therapy practice promotes connection within ourselves and with one another. It is a space, whether experienced virtually or in person, for becoming grounded in ourselves and the greater world. Here, we are connected. We are mindful. We are rooted.
We are Ample + Rooted.
A Home for the Whole You
Ample + Rooted provides an affirming and welcoming home for diverse individuals to reclaim their inherent worth. Through therapy, mindfulness practices, courses, trainings and events, we support, guide and hold space for our clients to feel valued, nurtured and nourished.
THE IMPACT
-
Created brand messaging that felt expansive and inclusive
-
Developed website copy that speaks to a diverse client base
-
Conceived a brand name and tagline that captures the essence of the business