THE CLIENT
Andrew Harper
MY ROLE
Associate Publisher & Creative Director / Contributing Editorial Writer
THE PROJECT
Andrew Harper is a luxury travel company known for unbiased hotel reviews and exclusive member privileges. As a contributing writer and creative director, I created editorial content and advertorials for a high-net-worth audience (household income $1M+) that balanced storytelling with marketing goals.
THE DETAILS
I wrote feature articles and advertorials on worldwide travel – from luxury hotels to wilderness adventures – and directed editorial design and production for the quarterly magazine and annual travel directory, working with more than 700 international hotels, resorts and tour operators.
THE IMPACT
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Maintained subscriber engagement and supported membership renewal
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Created advertorial content that provided value while meeting revenue goals
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Upheld editorial integrity in a sophisticated luxury market