In my role at Keller Williams, I led copy development and verbal identity for KW events, including Family Reunion and Mega Agent Camp. I partnered with design, strategy, video and events team members to shape messaging across media, from promotional emails and landing pages to onsite marketing materials and video scripts. On the editorial front, I wrote and oversaw the integration of brand storytelling content on KW Outfront, the company's digital magazine, and managed a team of contributing writers.